Wehrenberg Theatres : Heat Advisory Days
Once again at Wehrenberg Theatres, when the temperature goes up, the prices go
down. The nation's oldest family-owned-and-operated theatre chain is bringing back
a popular program introduced in 2005. "Heat Advisory Days" help residents beat the
summer heat. From the first full day of summer, Monday, June 21 through the end of
August 2010, all adult matinee tickets are available for child prices whenever a heat
advisory is in effect.
To verify if a heat advisory is in effect in their community, guests should visit
www.weather.gov and enter their zip code. The webpage, from the National Weather
Service is the official (and only) determining factor regarding heat advisory status.
The National Weather Service issues heat advisories whenever the heat index (how
hot the temperature feels when humidity is factored) reaches 105° F to 115° F for up
to three hours. Wehrenberg Theatres will also lower prices during an excessive heat
warning which is when Heat Advisory conditions are met on consecutive days.
(Please note an excessive heat watch means the proper conditions are forecast, but
the discounts only become official once the conditions are actually met.)
During these times of extreme heat, the government agency advises spending time
in air-conditioned buildings and drinking plenty of fluids. Of course, Wehrenberg
Theatres not only have air-conditioning, but offer plenty of ice-cold drinks to
quench thirst and cool a body down.
Both guest and community officials warmly welcomed previous "Heat Advisory
Days." Guests can take advantage of this special offer and cool down in any
Missouri or Illinois Wehrenberg Theatre. The special pricing is available for any
movie starting before 4 pm at any theatre on any day, including weekends. At
theatres where adult matinee and child prices are the same, a flat discount will
apply for guest who want to take advantage of "Heat Advisory Days".
Matinee pricing affects tickets purchased at the theatre box offices only.
Purchase must be for movies on the same day as the heat advisory. This matinee
pricing does not apply to on-line or phone purchases through Fandango, or for
any advance ticket purchases
"Midwest summers are not easy," said Ron Kruger, Chairman and Co-CEO of
Wehrenberg Theatres. "Everyone wants to get out of the house, but it can be
dangerous to be outside. We hope our guests will take us up on this offer to
get out and enjoy a movie in the comfort of our air-conditioned auditoriums."
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